Some of the best things in life begin simply.
For me, it began with tea.
While working in Rustenburg, I often shared a cup of tea with a senior colleague and her husband on their farm.
There was something special about those moments — good conversation, good company, and a cup of tea made just right.
It was warm, aromatic and perfectly spiced.
When I got married, I brought that little jar of tea spice with me. It found its place in our home and quietly became part of my own tea ritual.
Eventually, the tea spice ran out.
Rather than let the ritual end, I began experimenting, finding the right balance of spices and creating a blend that reminded me of the tea I had come to love.
Then I started gifting it to family. The response was unexpected. People loved it.
What began as a recipe shared amongst tea lovers suddenly felt like it could become something more. By March 2025, an idea began to take shape.
In February 2026, my husband made the decision to leave his job and pursue entrepreneurship. This became the catalyst for something we would build together.
By March 2026, as husband and wife — and now business partners —
World Tea Spice was born.
What started with a cup of tea, a gifted recipe, and a carefully crafted blend has become a brand built around something much bigger:
Bringing people together, one spiced tea at a time.
Mission
To transform the everyday cup of tea into a moment of warmth and connection.
Vision
To become the brand for tea spice globally.
Purpose
To ease the struggles of the world by building something that creates opportunities to serve, educate and bring people together.
Values
Integrity Customer Service Quality
Trust & Credibility
- Available in 10 retail stores in and around Johannesburg.
- Direct retail sales have already been achieved.
- Positive customer feedback has highlighted the versatility of the product.
- Customers have experimented with World Tea Spice beyond tea, using it in oatmeal, porridge, cappuccinos, plain cakes and koeksusters.
- This has reinforced our belief that World Tea Spice is more than just a tea spice — it is a versatile blend that can inspire creativity across a variety of everyday foods and drinks.
Looking Ahead – Future Goals
Our vision for World Tea Spice is to grow from a tea spice blend into a trusted South African brand that brings people together through flavour.
We want to make our tea spice accessible to more tea lovers across South Africa, while continuing to develop products that celebrate the warmth, aroma and richness of spices.
Over time, we hope to expand beyond our signature tea spice into products and experiences that celebrate the culture and ritual of tea, while collaborating with local businesses and artisans and eventually introducing World Tea Spice to customers beyond our borders.
But growth is not the only goal. We want to build a brand that people can trust — one that remains committed to quality, consistency and the simple pleasure of a beautifully spiced cup of tea.
At its heart, World Tea Spice is still the same idea it started with: a recipe shared amongst tea lovers.
What began in a home kitchen has become a journey we are excited to share with the world. And we hope that every jar finds its way into a home where tea is not just a drink, but a moment to pause, connect and enjoy.
From our tea table to yours.